Acura’s Mood Roads is a hit at the Sundance Film Festival, in Park City, Utah.

Mood Roads offers attendees a full-sensory virtual driving experience, using brainwave technology to tap into 30 of the driver’s emotional, cognitive and physical inputs to create a unique environment with landscape, color and music changing in real time to reflect the driver’s moods.

This first-of-its kind application is designed to showcase the emotional elements of a virtual drive experience using bio-sensory feedback. Guests enter a spherical motion simulator equipped with a performance driver’s seat and 30 biometric sensors, measuring 24 integration points including the user’s brainwaves, heartbeat and facial expressions. Once buckled in, guests embark on a journey customized in real time as landscape, color, music and speed all change based on the driver’s mood as interpreted by the biometric sensors.

Mood Roads takes each guest down a virtual road in an abstract environment, bringing to life the road’s curves, twists and turns through the motion simulator, all responding in real-time to the driver’s emotional, cognitive and physical inputs. The visual journey is viewed by the driver as a large projection on the inside of the sphere, accompanied by music specifically composed for differing experiences and other sound effects inspired by Acura vehicles, including the NSX supercar. It is a highly personal 90-second journey with no two experiences being identical.

“The Sundance Film Festival is both a platform for groundbreaking filmmaking and a showcase of innovative film technology, and the Acura Mood Roads experience offers the tech-minded audience a unique merging of automotive and virtual technology they have never experienced before,” said Jon Ikeda, vice president & general manager of Acura.

keith [dot] morgan [at] drivewaybc [dot] ca

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Recent Comments

    • Andrew Ross { Enjoyed your Forest of Bowland in the BMW X5M, particularly the photo of the BMW in front of the main part of Stonyhurst College where... }
    • Davd Randall { Bantam designed the Jeep, not Willy's or Ford. The American military gave the original Bantam prototype to Willys and Ford to copy. There is plenty... }
    • Elliott Parodi { All Escalades come with a 6.2-lilter V8 engine that produces 420 horsepower. A six-speed automatic is the only transmission offered and drives the rear wheels.... }
    • Ev { Alexandra is an excellent journalist. }