“Since 1970, Plum Crazy has been one of the most desired paint colours for the Dodge Challenger and Charger.”

2016 Dodge Challenger 392 HEMI® Scat Pack Shaker (left) and Charger R/T Road & Track (right)

2016 Dodge Challenger 392 HEMI® Scat Pack Shaker (left) and Charger R/T Road & Track (right)

Back for a limited-production run, the iconic Plum Crazy exterior paint will be made available on 2016 Dodge Challenger and Charger models.

“With our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time,” said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America.

Earmarked for the eye-catching paint job are the 707-horsepower SRT Hellcat models and 485-horsepower naturally aspirated R/T Scat Pack models.

Since 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. Today, the enthusiast demand for this heritage hue is stronger than ever – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Add in the widest performance range ever for the 2016 Challenger and Charger, and there hasn’t been a better time to paint the Dodge brand’s iconic muscle car arsenal in the nostalgic color.

Limited edition models and limited production paint colours add collectibility, accounting for less than 11 percent of the entire global production of Dodge Charger and Challenger to date.


 

Contact the writer at keith [dot] morgan [at] drivewaybc [dot] ca

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