“The Okanagan was chosen for the wonderful twisting roads through wine country but also snow-on-demand at Big White Ski Resort and the setting was perfect…”

It’s all about gaining traction for Subaru, not just on the pavement but also in terms of sales.

For Subaru, traction and sales are related. When the automaker decided to switch its entire lineup of cars to all wheel drive (AWD) back in 1995, the company never looked back. (That was also the year Subaru introduced the Outback sport wagon.) Back then, sales then were roughly 4,000 per year and this year Subaru is on track to sell over 40,000 units – an impressive accomplishment. (more…)

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