Rolls-Royce has announced a series of remarkable collaborations with some of music’s most revered names that serve to celebrate the marque’s long-standing relationship with the world of Rock & Roll.
The first collaborations to be announced in this remarkable series are with The Who’s legendary frontman, Roger Daltrey.
Nine Wraith ‘Inspired by British Music’ motor cars will be commissioned and crafted with special design touches, commissioned by icons of the British music scene. Rolls-Royce will donate a proportion of the value of each motor car to charities including the Teenage Cancer Trust. Further names drawn from the pantheon of music royalty will be announced in the coming months.
The unique designs will then be deftly crafted within the existing canvas of Wraith ‘Inspired by Music’, a collection of Bespoke motor cars, created in 2015 to celebrate Rolls-Royce’s long-held standing in music folklore.
Acclaimed portrait photographer Alistair Morrison, came up with the idea.
“I am currently working on a series of photographs commissioned by The Who’s, Roger Daltrey, entitled ‘Rock Stars Legacy’ – in essence it brings together the crème of the British music scene in one truly iconic image,” said Morrison. “On seeing Wraith ‘Inspired by Music’ . . . I saw an opportunity to express the spirit of this project, in revealing the personalities and musical legacies of these music icons through the medium of these extraordinary motor cars.”
The Who’s Roger Daltrey was so inspired by the project, he committed to commissioning two cars. The first inspired by his own personal music legacy, featuring elegantly expressed pieces of iconography from the Who’s history, including the band’s famous ‘bullseye’ logo and a laser-etched depiction of Daltrey’s famous microphone swing to the car’s door-flights.
For his second car Daltrey worked with artist Mike McInnerney, creator of the famous album artwork for The Who’s seminal album, ‘Tommy’. For this tribute to one of the 1960s’ most highly regarded LPs, McInnerney will work closely with the artisans in the company’s surface finish centre to create an extraordinary expression of the album’s iconic sleeve design – a piece that promises to stand alone as a notable collectors’ item. This, the last of the nine cars to be built, will be auctioned for the Teenage Cancer Trust in April 2017.
“I am enormously excited at the prospect of raising vital funds and awareness for the Teenage Cancer Trust,” said Daltrey. “The themes, so perfectly expressed by the Rolls-Royce designers in both cars, are as relevant today as they were when we first performed them.”