The Audi ad campaign includes an exclusive digital video called “The Chase,” directed by the film’s directors Anthony and Joe Russo.

Audi and Marvel Entertainment have teamed up once again for the release of Marvel’s newest blockbuster, Captain America: Civil War, released last week.

The decade-long collaboration continues the Audi brand’s commitment to one of Hollywood’s biggest franchises, with multiple models from the luxury carmaker featuring in the film. An advertising and marketing campaign is now underway following the movie’s recent world Premiere in Los Angeles, attended by actor Chris Evans, who plays the superhero.

The Audi ad campaign includes an exclusive digital video called “The Chase,” directed by the film’s directors Anthony and Joe Russo. It previews a pivotal scene featuring the all-new Audi SQ7. “Even as the mighty Avengers break into Civil War, their affinity for best-in class, high performance and state of the art technology in their vehicles ties them together,” said Loren Angelo, Director of Marketing, Audi of America.

“Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles.”

While the Avengers’ universe is fractured as we know it, the car company supports Super Heroes on both sides of the divide with all-new models.

Captain America, debuts the SQ7, while his current adversary, Iron Man (Robert Downey Jr.) finds himself once again behind the wheel of the R8 V10 plus Coupe supercar.

“We’re always trying to ride the line in these movies between something that is set in our real, present day world, but at the same time feels special and forward thinking – just a little out of reach. So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.” says Anthony Russo, who directed the film along with his brother Joe Russo.

Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.

keith [dot] morgan [at] drivewaybc [dot] ca

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